Alan S. Hock has been a partner since 1985 and heads the firm’s Promotional Marketing, Advertising and Intellectual Property practice groups.
Over the past twenty five years Mr. Hock has represented some of the country’s largest direct response advertisers marketing directly to consumers through the vehicles of catalogs, direct mail, space advertising, infomercials, television spot advertising and the Internet. In connection with such representation, Mr. Hock has become one of the leading promotional marketing attorneys in the country, regularly representing clients in connection with compliance with the myriad of Federal and State laws and regulations governing these areas.
When necessary, Mr. Hock represents clients in connection with investigations by the various governmental agencies having jurisdiction over such marketing practices and in litigation with such agencies including the Federal Trade Commission, State Attorney General, U.S. Consumer Products Safety Commission, U.S. Postal Service and the Food and Drug Administration.
Mr. Hock also represents some of the nation’s leading retailers both in the traditional retail setting and in connection with their Internet presence. He counsels such clients in all aspects of retail and online marketing matters including privacy, licensing, contests and sweepstakes, email promotions and a host of other emerging issues facing retail and online marketers. New York Lawyer magazine has called Mr. Hock ‘a major player in e-commerce.’
Mr. Hock also handles complex litigation in both State and Federal Court focusing on intellectual property matters including trademarks and unfair competition. Mr. Hock and his litigation matters have attracted significant interest from the national media. He has appeared on ABC’s Good Morning America, CBS Evening News with Dan Rather, HBO Real Sport with Bryant Gumbel, ABC’s 20/20 and CNBC. Articles about Mr. Hock’s cases have appeared in the New York Times, Wall Street Journal, U.S. News and World Report and dozens of other leading publications.
Mr. Hock also maintains a significant practice serving clients in the entertainment industry and represents some of the country’s most successful recording artists, music producers and television production companies. Mr. Hock handles a wide variety of matters for such clients including litigation, licensing, contracts, real estate, copyrights and trademarks.
Georgetown University Law Center, J.D. 1981
Franklin and Marshall College, B.A. 1978
Mr. Hock is admitted to practice in the states of New York and New Jersey.
Mr. Hock is an active member of the Promotional Marketing Association, the Direct Marketing Association and the New York State Bar Association.