Terese Arenth, partner of the firm, will be a featured speaker at the Brand Activation Association’s (BAA) 36th Annual Marketing Law Conference “Navigating the Marketing Law Maze” on November 5-7, 2014 at the Downtown Chicago Marriott Hotel in Chicago.

The three day conference will provide practical advice on the laws affecting numerous marketing disciplines in social media, digital media, online behavior advertising, domestic and international promotion, sweepstakes, contests and games, big data, data security/breach, privacy, intellectual property, ligation and all the key regulations, cases and laws in effect or in the pipeline facing the industry today.

Ms.Arenth will co-moderate a panel discussion entitled “New & Unexpected Developments in Mobile Marketing: Mobile Tracking, Apps and Mobile Payments”.

For additional information about the conference visit: www.baalink.org.