E-Commerce/Technology
The advent of technology and societal reliance on the internet heavily impacts our corporate clients’ advertising and marketing plans, financial risks, operational goals, and overall ability to do business. Our clients often utilize multi-channel strategies to target, captivate, and retain a wide customer base by maintaining a strong social media presence; sending mass emails and push notifications by text; utilizing virtual assistance and chat bots; offering promotions; and creating interactive websites with user-friendly electronic payment features. Navigating each of these strategizes in today’s digital age, however, comes with a myriad of legal hurdles and challenges. Moritt Hock & Hamroff is well-adept to counsel clients to ensure their compliance with extensive and ever-evolving state-specific and national laws governing advertising, copyrights and trademarks, promotions, cybersecurity, and privacy – all of which are unavoidable when engaging in e-commerce and maintaining an online presence. Our attorneys work closely with all types of businesses to draft, counsel, arbitrate, and litigate advertising and marketing promotions; ADA-compliant websites and enforceable online contracts; third party vendor contracts; as well as licensing, distribution, and general corporate agreements. We work with these same clients in connection with all of their corporate needs, from securing financing and working with venture capitalists to providing trademark assistance to negotiating contractual relationships. Whereas e-commerce often involves the gathering, use, and distribution of customer data and sensitive information, our firm is also integrally involved in drafting and reviewing written information securities policies, privacy policies, data retention policies, cybersecurity provisions, as well as handling data breaches. Ultimately, we strive to ensure that our clients are able to use all of the technological and e-commerce tools available to them to expand their businesses while simultaneously ensuring that they minimize their legal exposure and risks.
