Sports Marketing
Our firm provides a wide array of sports-specific services to professional athletes, amateur athletes, coaches, agents, agencies, sports influencers, colleges and universities, collectives, and other sports-related businesses. The sports industry is a highly competitive space so our clients often rely on us to provide business acumen, transactional skills, and litigation vigor, taking into account economic circumstances, industry trends, institutional investments and priorities, and the legal landscape. Our attorneys work closely with clients to protect and promote them, in the first instance, when negotiating, drafting, and reviewing services agreements; equity agreements; investment agreements; endorsement, marketing, media, and sponsorship deals; and NIL deals. This work is done in partnership with our corporate and tax attorneys at the firm. Further, we work closely within the sports arena to create and enforce intellectual property rights, including trademarks and copyrights. The success of our clients in this industry is directly related to the strength and reliability of the contracts and deals entered so we maintain close relationships with our clients after providing contract-based assistance to ensure compliance – through legal communication, arbitration, litigation, and other enforcement strategies.
